Fashion Map Weekend hosted in Bratislava | MICE News

The event focused on sustainability in fashion

Mapping Slovak fashion

The Slovakian capital recently hosted a festival where fashion took centre stage. A weekend full of design, local fashion, presentations and workshops, as well as meetings with designers and brands on topical issues, was held in Bratislava.

This year, the Slovak Fashion Council gathered a unique list of presentation and sales locations. The Slovak Fashion Council, which has been developing the Slovak fashion ecosystem for more than ten years, dedicates its activities to mapping Slovak fashion. They issue a unique catalogue dubbed Fashion Map to provide insight into Slovakian products and brands.

Zuzana Bobiková

Director of SFC

“The online version of the fashion map opens up the possibility of continuously adding, updating and expanding the directory. The paper version is focused on Bratislava and its surroundings, while the web catalogue will also contain brands and sales or presentation locations from all over Slovakia. The web map will focus on the topic of sustainability, and the user will also have information on whether or not the given brand is sustainable,” explains Zuzana Bobiková, director of SFC.

As Zuzana summarises, the Slovak Fashion Council will focus on the pressing issue of sustainability in light of climate change: “The climate crisis also brings information about the negative impact of the clothing industry on many areas of the environment. Forecasting trends show growing consumer interest in sustainability. Numerous surveys from companies such as McKinsey, Deloitte, Vogue Business, Fashion Revolution or Gfk also testify to this.”

The task of creators, producers, sellers, and consumers is to apply this knowledge in their lives. “This can sometimes be time-consuming, as the entire consumer system is not built for this, and its goal is to increase consumption. But those who realize their impact will find that there are already many alternatives to support the sustainability and recovery of the entire fashion system with their purchases. Fashion Map.sk is supposed to be one of the tools to access information in our environment,” concludes Zuzana Bobiková.

Fashion Map supporting sustainability in fashion

Mapping focuses on authentic design and creativity, as everyone behind the local fashion business participates in creating a representative image of the city and the country. They also enable the sustainability of local economies, support domestic and foreign tourism and, not least, create a relationship with the city and the country. The task of the map is thus to make local design shops more visible.

The map helps consumers discover designer studios and showrooms, quality shops and e-shops with Slovak and local fashion, design, jewellery and accessories. It provides an overview of current events and activities related to local fashion and design online.